If you are new to clean beauty, Beautycounter®️ is a high-performing, luxe, skincare & makeup brand that delivers amazing results while using safer ingredients. Over 1,800 harmful and questionable ingredients on their "Never List" have been prohibited from their products.
They have been leading a movement towards #betterbeauty by advocating for more health-protective legislation in both U.S. Congress and the Canadian Parliament to enact stronger regulations in regards to what is allowed in beauty products. The U.S. has not passed a major federal law governing the cosmetics industry since 1938 and currently has only banned or restricted 30 harmful ingredients. In comparison, the European Union has banned or restricted 1,400. Beautycounter®️ is also cruelty-free, EWG-verified, and a sustainable B-Corp company. Their motto is "Formulate, advocate, and educate." Because, as they believe (and I wholeheartedly agree) "Beauty should be good for you!"